Case studies/SlashNext

SlashNext Case Study

Media features
200+
Acquisition
$150M
Research pieces
9

The challenge

SlashNext needed original threat research to anchor its brand in a crowded email security market. Its VP of Marketing, Lisa O'Reilly, wanted a researcher who understood how attackers operate and could write about threats from their side.

The research had to stand up to practitioner scrutiny, earn attention from security media and give marketing and sales teams material they could use. The engagement began as a three-month trial in June 2023.

The outcome

Our first project, on how criminals use generative AI in business email compromise, uncovered WormGPT. It led Dark Reading's daily newsletter the day after publication and was covered by The Hacker News and PCMag.

The trial became a research partnership of more than two years, covering phishing kits, anti-bot services and malicious AI tools on criminal networks. The work was retained as brand IP through SlashNext's $150M acquisition.

“Daniel is extremely knowledgeable about the cybersecurity and threat environment. His research is thorough, and his writing is publishing-ready.”

Lisa O'ReillyVP of Marketing, SlashNext

What other clients say

“Daniel is easily one of my favorite cybersecurity creators and threat research experts. His findings are unique and need minimal, if any edits from our in-house team.”
Lexi CroisdaleDirector of Global Content Marketing, Varonis
“Daniel has been a massive boon for my very small marketing team at an early-stage startup. He's able to distill complex technical concepts into engaging, accessible content.”
Jeannie ChristensenMarketing Lead, Blink Ops
“Daniel creates compelling content with high-quality articles and engaging social media posts tailored to our target audience. Very professional and articulate.”
Soujanya AinProduct Marketing Manager, GitGuardian