The challenge
Blink Ops builds a no-code security automation platform and ran a very small marketing team at an early-stage startup. Its marketing lead, Jeannie Christensen, needed a writer who could explain automation workflows to security practitioners.
Each article had to cover real workflows and integrations in enough technical depth for that audience, and fit the SEO plan Blink ran with its agency. The engagement began as a one-month trial in June 2024.
The outcome
We became Blink's blog writer, covering threat hunting, vulnerability management and incident response, and integration guides for Zscaler, Acronis and Twilio. Our work also ran as a sponsored guide in BleepingComputer.
The trial became a 16-month engagement that continued through changes in Blink's marketing team. Over 39 articles, Blink reported 12% growth in organic traffic to its site.
“Daniel has been a massive boon for my very small marketing team at an early-stage startup. He's able to distill complex technical concepts into engaging, accessible content.”
Jeannie ChristensenMarketing Lead, Blink Ops
