Case studies/Varonis

Varonis Case Study

Media features
460+
Research reports
11
Months
14

The challenge

Varonis acquired SlashNext in September 2025 and brought its threat research into Varonis Threat Labs. Its Director of Global Content Marketing, Lexi Croisdale, needed that research to keep its pace under a new brand.

Each report had to be original, drawn from what criminals were selling and using on cybercrime networks, and solid enough to stand up to questions from security journalists. The first report, on SpamGPT, was published on 8 September 2025.

The outcome

We published 11 original research reports on the Varonis blog in 14 months, covering phishing kits, infostealers and malware sold on criminal networks. Our Spiderman phishing kit report was covered by Forbes, BleepingComputer and the CyberWire.

Dolphin X, an infostealer that uses AI to rank its victims, was reported first by The Register and led BleepingComputer in July 2026. Across the first nine reports, Varonis's coverage reports list more than 460 media features.

“Daniel is easily one of my favorite cybersecurity creators and threat research experts. His findings are unique and need minimal, if any edits from our in-house team.”

Lexi CroisdaleDirector of Global Content Marketing, Varonis

What other clients say

“Daniel is extremely knowledgeable about the cybersecurity and threat environment. His research is thorough, and his writing is publishing-ready.”
Lisa O'ReillyVP of Marketing, SlashNext
“I really loved your last report ZeroDayRAT. It was a really solid piece of work!”
Rocky ColeCo-founder & COO, iVerify
“Daniel has been a massive boon for my very small marketing team at an early-stage startup. He's able to distill complex technical concepts into engaging, accessible content.”
Jeannie ChristensenMarketing Lead, Blink Ops