Credibility is earned by being first and being right, not by being loud.
My story
From the other side of the keyboard
I started Cyberou around a simple idea: security marketing works better when the person writing it actually understands the threat. Not just well enough to describe it, but well enough to find it first.
I’m Daniel Kelley, and I took an unusual route into this work. I started out in cybercrime, then moved into security research. Later I combined that research background with marketing, which is what I do at Cyberou today.

How Cyberou works
The principles behind the work
I turn live signal into practitioner-written research for your brand.
I help security vendors set the conversation rather than react to it.
Past and present customers
Why people love working with me
“Daniel is extremely knowledgeable about the cybersecurity and threat environment. His research is thorough, and his writing is publishing-ready.”
Lisa O’Reilly, VP of Marketing, SlashNext