The challenge
GitGuardian builds secrets detection and non-human identity security for developers and security teams. Its Product Marketing Manager, Soujanya Ain, needed technical content that both audiences would read, starting with its Honeytoken module.
The content had to hold up with engineers and support launches without reading like an advert. The work began in 2023 with four blog articles, each promoted to our audience in a LinkedIn post written in our own words.
The outcome
GitGuardian returned in 2024 for a quarter of sponsored LinkedIn posts. Our February 2025 post on API keys shared in Slack and Teams recorded 262K impressions and 333 link clicks, with GitGuardian promoting it through LinkedIn ads.
In 2026 GitGuardian booked eight more sponsored posts, covering its State of Secrets Sprawl report, the CISA credentials leak and its Developer Endpoint Protection launch.
“Daniel creates compelling content with high-quality articles and engaging social media posts tailored to our target audience. Very professional and articulate.”
Soujanya AinProduct Marketing Manager, GitGuardian
