Case study
Content and social posts for the exact security buyer audience
GitGuardian needed content that could speak to a developer-security audience without flattening the technical risk. Cyberou created high-quality articles and social media posts tailored to that audience, then helped the work reach the right security buyers.
“Daniel creates compelling content with high-quality articles and engaging social media posts tailored to our target audience. Very professional and articulate.”– Soujanya Ain, Product Marketing Manager, GitGuardian
The strongest GitGuardian work sat where developer tooling, secrets exposure and security operations overlap. The content needed to feel technically fluent enough for practitioners, while still being clear enough for a product marketing team to use publicly.
The campaign is connected to 263K impressions from a security buyer audience. The source work is listed here so a prospect can inspect the public campaign directly.