The challenge
Wynter is a B2B market research platform that pays professionals for feedback on messaging and early products. Its B2B Recruiter, Despoina Ioannidi, needed more cybersecurity leaders and engineers in its research panel.
Wynter already ran sponsored posts with sales and marketing creators and tracked each one through its own links. Ours had to read naturally to a security audience and drive one action: joining the panel. The first post ran as a trial in December 2024.
The outcome
We built the post around a first-hand example: five minutes of feedback on a cybersecurity landing page, paid at an hourly rate of around $600. The trial delivered 238 sign-ups at a $6.30 cost per acquisition, measured on Wynter's own link.
The trial led to a wider agreement covering further sponsored posts and a dedicated issue of our newsletter. Over almost two years, Wynter ran seven sponsored posts with us, from December 2024 to September 2026.
“Daniel's sponsored post delivered 238 new sign-ups at just $6.30 CPA, an outstanding result. We're excited to continue and build an even stronger long-term partnership.”
Despoina IoannidiB2B Recruiter, Wynter
