The challenge
TryHackMe teaches cybersecurity through hands-on labs and runs its own certifications. Its Growth Marketing Manager, Shivam Singh, wanted to reach people trying to break into security and bring them to its new certifications.
The posts had to promote real offers, including discount codes and voucher giveaways, without reading like adverts to a technical audience. The first post, on TryHackMe's annual subscription, went live in November 2025.
The outcome
TryHackMe then booked four more posts, one for each certification launch. Our SEC1 post opened on the entry-level catch-22 in cybersecurity hiring and recorded 156,652 impressions and 561 link visits in its first three months.
The SAL2 security analyst certification followed in April 2026, then voucher giveaways for the AI1 certification in June and the advanced PT2 pentesting certification in November.
“Daniel was great to work with on our LinkedIn campaign for TryHackMe. He was very prompt, communication was easy throughout, and we'd absolutely love to collaborate with him again.”
Shivam SinghGrowth Marketing Manager, TryHackMe
