GitGuardian reaches 263K impressions with Influencer Marketing
The challenge
GitGuardian's product resonates with developers and security engineers, but that audience tunes out traditional ads. The team needed secrets-detection content in the feeds practitioners actually read, delivered by voices they already trust.
What we did
We ran an influencer campaign built on real threat material: practitioner-written posts on secrets sprawl and leaked-credential incidents, tailored to the DevSecOps audience and published through established security voices. Every post was grounded in signal from our intelligence pipeline, not marketing copy.
The results
The campaign reached 263K impressions with engagement from exactly the accounts GitGuardian sells to. The content keeps working after the campaign: the posts remain reference material practitioners share when secrets detection comes up.
"Daniel creates compelling content with high-quality articles and engaging social media posts tailored to our target audience. Very professional and articulate."
Soujanya Ain
Product Marketing Manager, GitGuardian