Cybersecurity Marketing Agency: Best Agencies + How to Choose (2026)

Need a cybersecurity marketing agency that delivers results? Here's the deal: In 2026, with over 3,500 cybersecurity vendors competing for attention in a $377 billion market, standing out is harder than ever. CEOs, CISOs, and decision-makers are bombarded with 50+ pitches a year, and 75% of companies are consolidating vendors. Trust - not price - is now the top factor (82%) when evaluating solutions.

To succeed, you need a marketing partner that understands both the technical and business sides of cybersecurity. This guide breaks down the top agencies by business type, pricing, and services, so you can find the right fit for your goals.

Key Takeaways:

• Cyberou: Best for startups and enterprises; offers $4,997/month subscriptions with unlimited content and media coverage guarantees.
• CyberEdge: Perfect for deep technical expertise and staff augmentation.
• Kalungi: Ideal for early-stage companies needing GTM strategies (around $25,000).
• Codeless: Focused on scaling SEO content ($10,000–$50,000/month).
• Ironpaper: Specializes in ABM and lead nurturing with HubSpot integration ($10,000+).
• 10Fold: Best for premium PR, starting at $250,000+.

Quick Comparison:

Agency	Pricing Model	Core Strength	Best Fit Scenario
Cyberou	$4,997–$7,591/month	Security research & influencer marketing	Startups and enterprises needing flexible content.
CyberEdge	Staff Augmentation	Deep cybersecurity expertise	Organizations needing embedded teams.
Kalungi	~$25,000	GTM foundations	Seed/Series A startups.
Codeless	$10,000–$50,000/month	SEO content at scale	Enterprises scaling organic search.
Ironpaper	$10,000+	ABM & automation	Complex B2B sales cycles.
10Fold	$250,000+	High-level PR	Established vendors seeking media coverage.

How to Choose: Align your goals - like thought leadership, demand generation, or category creation - with an agency's expertise. Look for technical accuracy, measurable results, and pricing models that fit your budget. Avoid generic content and agencies that lack cybersecurity experience.

Pro Tip: Start with a small project to test their technical depth before committing to a long-term partnership.

Cybersecurity Marketing in 2025: Proven Tactics from Top GTM Leaders

Best Cybersecurity Marketing Agencies by Business Type

Cybersecurity companies face unique marketing hurdles that call for specialized agency solutions. Here’s a breakdown of the top agency choices tailored to startups, enterprises, MSSPs, category creators, and demand generation experts.

Best for Startups

Cyberou’s subscription plan, priced at $4,997 per month, offers unlimited content creation, making it a great fit for startups looking to maintain a steady stream of high-quality content without hiring a full-time team. We deliver 400–600 word pieces within 48 hours and allow unlimited revisions for every request.

"Daniel has been a massive boon for my very small marketing team at an early-stage startup. He's able to distill complex technical concepts into engaging, accessible content." – Jeannie Christensen, Marketing Lead, Blink Ops

With communication managed asynchronously via Trello, there’s no need for recurring meetings. This setup gives startups the flexibility to pause or cancel services as priorities change.

Best for Enterprises

For enterprises, credibility and industry recognition are key. Cyberou’s security research add-on, available at an extra $997 per month, helps build trust by producing original threat intelligence that earns media coverage in top-tier publications.

In 2023, Cyberou’s discovery of "WormGPT" for SlashNext led to over 250 media mentions, including coverage in Forbes and the NY Post, and even drew attention from the US Congress. Similarly, our work for Varonis in 2024 uncovered the "Spiderman" phishing kit, which was featured on The Hacker News. Such earned media reinforces trust among CISOs, who evaluate dozens of vendor pitches each year. With a media coverage guarantee, enterprises can count on tangible visibility.

Best for MSSPs

Managed Security Services Providers (MSSPs) often need to connect with established audiences quickly. Cyberou’s influencer marketing campaigns, starting at $1,597 per sponsored post, come with a minimum impressions guarantee to ensure your message reaches the right security professionals.

For example, a sponsored LinkedIn post for Varonis gathered 110,832 organic views, while another for Wynter resulted in 238 qualified sign-ups at a cost-per-acquisition (CPA) of just $6.30.

"Daniel's sponsored post delivered 238 new sign-ups at just $6.30 CPA - an outstanding result." – Despoina Ioannidi, B2B Recruiter, Wynter

By leveraging influencers with established audiences of over 100,000 followers, these campaigns provide an efficient way to expand your reach without needing to build an audience from scratch.

Best for Category Creation

Breaking into a new market category requires a strong narrative and original research to set your brand apart from the 3,500+ vendors already competing in the cybersecurity space. Cyberou’s unlimited revisions ensure that all content is thoroughly researched and technically accurate, positioning your company as a leader in its field.

When paired with the security research add-on, you gain the dual advantage of thought leadership and media coverage - both essential for carving out a new market category. In an environment where 75% of organizations are consolidating vendors, being seen as an authority before buyers fully grasp the problem can make all the difference.

Best for Demand Generation

Cyberou’s comprehensive approach combines daily SEO-focused content, original research, and influencer marketing to drive measurable growth. Our subscription supports nurture campaigns, while the research component creates top-of-funnel awareness through earned media. Influencer marketing amplifies your message to highly targeted, in-market audiences.

Comparison Table: Top Cybersecurity Marketing Agencies

Picking the right cybersecurity marketing agency means weighing your options carefully - considering costs, strengths, and engagement styles. Below is a comparison of some leading agencies to help you find the best match for your needs.

Agency	Pricing Model	Core Strength	Engagement Size	Best Fit Scenario
Cyberou	Subscription ($4,997/mo)	Security research & influencer marketing with guarantees	$4,997 – $7,591/mo	Startups and enterprises needing flexible, unlimited content with media coverage
CyberEdge	Staff Augmentation	50+ specialized services; 100% cybersecurity focus	Undisclosed	Organizations needing embedded marketing teams with deep technical expertise
Kalungi	Fractional CMO	GTM foundations for early-stage companies	~$25,000	Seed/Series A startups building marketing infrastructure from scratch
Codeless	Retainer	Authoritative long-form SEO content at scale	$10,000 – $50,000	Enterprises scaling organic search with high-volume technical content
Ironpaper	Retainer	ABM & lead nurturing with HubSpot integration	$10,000+	Complex B2B sales cycles requiring sophisticated automation
10Fold	PR/Branding	High-level media relations and share of voice	$250,000+	Established vendors seeking top-tier media placements

This table shows the unique strengths and pricing models of each agency, helping you navigate options based on your specific priorities. Agencies with a cybersecurity focus, like CyberEdge, excel in technical accuracy and expertise. They deeply understand concepts like Zero Trust, MDR, and EDR, which is important for effective marketing. CyberEdge was awarded the 2024 Marketing Agency of the Year, boasting over 75% repeat business.

Performance guarantees also set agencies apart. For example, Cyberou offers a media coverage guarantee for security research and ensures minimum impressions for influencer campaigns. In contrast, traditional agencies often focus on metrics like MQL-to-SQL conversion rates and pipeline impact.

Selecting the right engagement model depends on where your business is in its growth journey. Subscriptions are ideal for flexibility and quick pivots. Retainers work well for consistent, long-term strategies. Project-based services suit one-off campaigns, while fractional CMO models address leadership gaps for early-stage companies.

"The best cybersecurity marketing agencies don't just learn the market, they live in it. They know how security leaders evaluate tools and what pain points drive urgency." – Areej Gutale, Powered by Search

Pricing can vary significantly. Entry-level content services typically start at $3,000–$5,000 per month, while comprehensive demand generation efforts range from $10,000–$50,000. For premium PR services, expect commitments exceeding $250,000.

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How to Choose a Cybersecurity Marketing Agency

Choosing the right cybersecurity marketing agency is about more than just sticking to a budget. You need a partner who understands the technical complexities of your industry and can deliver results you can measure. With 87% of cybersecurity firms increasing their budgets in 2025, the stakes are high. The wrong agency can waste time and resources, while the right one can become a key driver of your growth. Start by identifying what your business truly needs.

Assess Your Business Needs

Before anything else, align your marketing goals with your business priorities. Are you a startup aiming to build brand awareness from the ground up? Or perhaps you're an established enterprise looking to scale demand generation across multiple regions? The answers to these questions will shape your approach.

Technical expertise is non-negotiable. With 82% of cybersecurity buyers prioritizing trust over cost, your agency must be fluent in the language of CISOs. Test their ability to explain complex concepts like Zero Trust or XDR in simple, accurate terms. If they can’t, they’ll likely struggle to create content that resonates with your audience. Building trust is important in this space, and your agency’s ability to communicate effectively plays a big part in that.

Consider where your target audience is in their buying journey. If you're focused on top-of-funnel awareness, look for agencies with a proven track record in thought leadership and SEO. For middle- and bottom-funnel needs, prioritize agencies experienced in account-based marketing, sales enablement, and content that addresses objections. Keep in mind that 62% of B2B cybersecurity buyers consume three or more pieces of content before reaching out to a vendor.

"The cybersecurity market today is loud… everyone is promising 'the best.' Brand has become everything for security providers – buyers need to immediately know who you are, what you do, and why you're different." – Industry Report via Martal Group

If your goals include category creation or influencer marketing, make sure the agency has a track record of success in those areas. In 2025, 72% of cybersecurity firms used influencer marketing. Don’t settle for vague claims - ask for specific, measurable outcomes.

Once you’ve defined your needs, it’s time to look at pricing models that align with your goals.

Evaluate Pricing and Engagement Models

Cybersecurity marketing pricing varies quite a lot, from monthly subscriptions starting around $3,000 to annual PR retainers exceeding $250,000. The right pricing model depends on your growth stage.

• Subscription models ($4,000–$6,000/month): Ideal for flexibility and smaller budgets.
• Retainers ($10,000–$50,000/month): Best for comprehensive, long-term campaigns.
• Project-based plans: Useful for achieving specific milestones.
• Fractional CMO models (around $25,000): Great for part-time leadership.

For startups, subscription-based models like those offered by Cyberou can provide the flexibility needed to scale. For enterprises, retainers are often the best choice for sustained demand-generation programs, as they allow agencies to optimize campaigns over time. This is particularly important for organic strategies like SEO, which typically show their best results after 6–12 months.

When evaluating ROI, use this formula: (Total Lifetime Value – Marketing Cost) / Marketing Cost. Some agencies offer programs like "Budget Booster", which can stretch your marketing dollars by up to 15%. With cybersecurity email marketing delivering an ROI of up to 36:1 through personalized campaigns, it’s essential to choose an agency that can clearly measure and report on performance.

Check Expertise and Guarantees

Your agency should have hands-on experience in the cybersecurity industry - not just a general B2B tech background. Look for team members with over a decade of experience and knowledge of regulatory frameworks like GDPR and SOC2.

Ask for case studies that showcase real results. For example, Powered by Search helped ThreatX achieve a 1,200% increase in paid media opportunities and a 44× lift in SQL volume within a year, even closing their first paid media-sourced deal in under 60 days.

Certifications also matter. Look for high-level accreditations like Google Premier Partner (top 3% of agencies), Meta Partner, or HubSpot Gold Partner. These certifications signal technical expertise and access to advanced tools.

Performance guarantees can set an agency apart. For instance, Cyberou guarantees media coverage for security research and promises minimum impressions for influencer campaigns. Guarantees like these ensure accountability, even if your budget is limited.

Finally, assess how the agency collaborates with clients. Those using asynchronous tools like Trello can optimize communication, reducing the need for endless meetings. Given the complexity of cybersecurity sales cycles - often involving IT, legal, and executive teams - your agency should be skilled at tailoring content for different personas.

Common Marketing Mistakes Cybersecurity Vendors Make

Even with 87% of cybersecurity firms planning to increase their budgets in 2025, only 40% manage to generate qualified leads effectively. This shows that even well-funded vendors can fall into traps that damage trust and waste resources. The most common missteps revolve around technical inaccuracies, over-reliance on AI-generated content, and neglecting the extended sales cycles that are typical in the cybersecurity space.

Overlooking Technical Accuracy

Mistakes in technical details can seriously harm your credibility and cost you business. For CISOs and technical evaluators, trust hinges on precision. If your content is riddled with vague statements, overused buzzwords like "next-gen", or claims that don't align with real-world operations, your audience will quickly lose interest.

62% of B2B cybersecurity decision-makers review at least three pieces of content before even reaching out to a vendor. Every piece of content you produce is a chance to showcase your expertise. Can you clearly explain how your AI models function, including safeguards like governance and data leakage prevention? Can you translate complex technical features into tangible business benefits, such as cutting breach response times? Striking the right balance between simplicity and technical depth is key.

"Technical excellence in website delivery mirrors the technical excellence buyers expect from your security solutions." – Blend

To address this, start by leveraging true domain expertise. Collaborate with editorial teams or agencies that specialize in cybersecurity, not just general tech. Back up your claims with hard data - like showing a 90% reduction in phishing incidents - and third-party validations such as Gartner Peer Insights or SOC 2 reports. Structure your content to cater to both technical and business audiences by pairing in-depth documentation with concise summaries of business outcomes. Above all, avoid fear-based tactics; today's buyers value transparency over scare tactics.

In addition to improving content quality, vendors should also think about adapting to the long, intricate sales processes in cybersecurity.

Ignoring Long Sales Cycles

Cybersecurity sales are marathons. Yet, many vendors treat marketing as a one-time effort, stopping engagement after capturing a lead. This cliffhanger approach ignores the reality that cybersecurity purchases often involve multiple stakeholders - CISOs, CTOs, CFOs, and engineers - each with unique priorities. On average, it takes eight touchpoints to convert leads, and nurturing can increase sales opportunities by 20%.

Consider these success stories: Between 2023 and 2024, Fortra saw a 15% year-over-year increase in sales-qualified leads and a 26% growth in pipeline by focusing on high-value keywords and optimizing regional landing pages. Similarly, ThreatX achieved a 1,200% boost in paid media opportunities and a 44× increase in SQL volume, closing a paid media-sourced deal three times faster than the industry average.

To succeed, map out a full-funnel content strategy. Offer educational resources at the top of the funnel, tools like ROI calculators and compliance checklists in the middle, and proof-of-concept frameworks at the bottom. Use marketing automation platforms like HubSpot or Marketo to create drip campaigns that deliver value over time. Segment retargeting ads based on user behavior - for instance, showing a technical demo ad to someone who visited your documentation page. Equip your sales team with resources like battlecards, ROI calculators, and CISO-specific presentations to keep leads moving through the funnel. Companies that excel in lead nurturing generate 50% more sales-ready leads at a 33% lower cost.

Conclusion

When it comes to selecting the right cybersecurity marketing agency in 2026, aligning your business's maturity with specialized expertise is essential. Generic agencies often fall short when it comes to engaging decision-makers like CISOs and VPs of IT - professionals who juggle over 50 pitches annually and lean toward consolidating vendors. In such a competitive space, your marketing partner must grasp the technical intricacies of your solution while navigating the extended sales cycles that define this industry.

As discussed, choosing an agency requires balancing technical accuracy with strategic priorities. Important factors to weigh include the agency's ability to produce technically precise content, its focus on pipeline development, and its track record of cybersecurity expertise. For startups in the Seed or Series A stages, fractional CMO services can help lay the groundwork for a go-to-market (GTM) strategy. On the other hand, larger enterprises often require high-volume content production across multiple regions.

A dedicated agency goes beyond simply producing top-tier content, it protects your brand’s reputation among sharp-eyed security experts who quickly recognize content that’s bland or imprecise.